The multi-asset wealth platform for HENWY.

What’s a HENWY?

You may have heard of HENRY (High Earning Not Rich Yet) but we prefer to focus on HENWY (High Earning Not Wealthy Yet).

This is a group that transcends demographics, representing an emerging sub-culture that earns higher than the national average, yet lags in terms of net wealth.

HENWY has a young family, increasing costs and an emerging need to accumulate wealth for future expenses like school fees, family experiences and retirements.

HENWY feels stuck running the rat race….in a hamster wheel.

We’re for HENWY.

Access is key to growing wealth.

Over the past two decades the average wealth of the top 20% has grown at 4x the rate of the lowest.

Why? Because access to more diversified, risk appropriate assets = performance.

By investing in private companies, gold, startups and other investments that aren’t available to everyone else, these ‘sophisticated investors’ have better means to build wealth via higher risk-adjusted returns.

  • Private equity asset class

    Private Equity

    Med-High Risk | Avg. 12-15% p.a.

  • Venture Capital asset class

    Venture Capital

    High Risk | Avg. 17-20% p.a.

  • real estate fund asset classes

    Real Estate (REIT)

    Medium Risk | Avg. 8-10% p.a.

  • private credit asset classe

    Private Credit

    Medium Risk | Avg. 8-10% p.a.

  • gold bullion commodity asset class

    Gold Bullion

    Low Risk | Avg. 7-8% p.a.

There’s a serious access gap, and Trove is here to level the playing field.

Our Solution: Wealth Management, Simplified.

Automate & Accumulate

We securely automate the management process, a hands-free approach to investing with a long-term view.

  • Dynamic auto-invest your funds based on price moving average, key economic events and time period.

  • Automatic Portfolio rebalance intelligence based on multiple factors such as sectors, markets, weighted risk score

  • Hands-free: unlike self-directed investing apps, we remove the need to actively manage your portfolio - a complete automated approach to disciplined investing.

Unparalleled Access

We blend the liquidity & transparency of listed assets with carefully selected unlisted investments, aiming for superior risk-adjusted returns.

  • True Diversification exposure to PE/ VC funds, REIT’s, Private Credit/Debit, High Yield Cash, Equities and Commodities to further diversify your portfolio - all in one place.

  • Flexible Liquidity withdraw funds without locking in terms - which is conventionally required for unlisted assets.

  • Cash Loans Using the underlying assets held on Trove, we will loan customers up to $25,000 in instant cash preserving their wealth.

Risk-Based Asset Allocation

We understand the risks that come with unlisted asset, which is why we offer various combinations of asset portfolios designed to meet your financial goals, adjusting for your risks to achieve more. 

  • Tailored asset mix: for all types of investors whether they’re looking steady income stream, growth or capital preservation at different investment stages.

  • Measured approach: we assess each asset class diligently, ensuring that you don’t take on excessive risks.

Goal-focused Mobile Experience

We understand your goals should be at the forefront, which is why we help you see every step of way toward achieving them.

  • Goal-oriented: set your main and micro goals and keep track of them in real time.

  • Transparent: view historical buy/sell orders and executed prices for full transparency.

  • Performance-focused: display differential returns vs. market (ASX200, S&P500) over time.

By providing dynamic auto-investing & portfolio rebalancing, along with access to unlisted assets, Trove helps you achieve greater risk-adjusted returns that contribute toward building wealth.

We’re here to reshape the way emerging generations build wealth.

Join the Waitlist.

Big ideas are great, but making them real is better. We’re building something game-changing, and you can be the first to check it out. Sign up to our beta waitlist and get early access to our mobile and desktop apps before everyone else. You’ll be in the loop, ahead of the crowd, and perhaps even a little smug about it.